Atlantic Records Group is an umbrella label founded in 2004 by
Warner Music Group to oversee the labels assigned to its
Atlantic Records unit. In total, the label has nearly three hundred artists on its roster. As recently, Atlantic Records has made a deal in 2009 with artist
Jay-Z to distribute his
The Blueprint 3 album, as it's not only self distributed by Atlantic Records, his music videos on youtube.com are distributed and partially owned by Atlantic Records, as all of his music under the Atlantic Records contract is not played on
VEVO or VEVO.com.