Brian L. Friedman, (born May 28, 1977) is an American dancer and choreographer, and has created the choreography for many popular music artists – such as Britney Spears, Cher,  Beyoncé Knowles and Mariah Carey – as well as for music videos, concert tours and television and film productions. He is the creative director of The X Factor UK, The X Factor USA and currently on America's Got Talent.