Encinitas is a beach city in the North County area of San Diego County, California. Located within Southern California, it is approximately north of San Diego and about south of Los Angeles. As of the 2010 census, the city had a population of 59,518, up from 58,014 at the 2000 census. The largest single industry in the city is the growing of ornamental flowers, particularly poinsettias (Paul Ecke Ranch).