Matra Company´s sports division under the name of
Matra Sports,
Equipe Matra Elf and
Equipe Matra Sports (after a takeover by
Simca in 1969 as
Matra-Simca Division Automobile) was formed in 1965 and based at
Champagne-sur-Seine (1965–1967),
Romorantin-Lanthenay (1967–1969) and
Vélizy-Villacoublay (1969–1979). In 1979 the sports division was taken over by
Peugeot and renamed as Automobiles Talbot.