Matra Company´s sports division under the name of Matra Sports, Equipe Matra Elf and Equipe Matra Sports (after a takeover by Simca in 1969 as Matra-Simca Division Automobile) was formed in 1965 and based at Champagne-sur-Seine (1965–1967), Romorantin-Lanthenay (1967–1969) and Vélizy-Villacoublay (1969–1979). In 1979 the sports division was taken over by Peugeot and renamed as Automobiles Talbot.