Jürgen Erich Schrempp (born September 15, 1944 in
Freiburg) was until December 31, 2005, the
CEO of
DaimlerChrysler, a
German-
American car and truck manufacturer. Following a decision of the board taken on July 28, 2005, he was succeeded on January 1, 2006, by
Chrysler frontman
Dieter Zetsche. Schrempp was the architect of the merger joint venture between Daimler Benz and Chrysler, which ultimately ended in failure.