The
Keebler Company is the largest cookie and cracker manufacturer in the
United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as
Cheez-It (which have the
Sunshine Biscuits brand),
Chips Deluxe,
Club Crackers,
E.L. Fudge Cookies,
Famous Amos, Fudge Shoppe Cookies, Murray cookies,
Austin, Plantation,
Vienna Fingers, Town House Crackers,
Wheatables, Sandie's Shortbread,
Chachos and Zesta Crackers, among others. The Keebler
slogans are "
Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and
Leo Burnett wrote the familiar jingle.