Rainbow S.r.l. (formerly known as
Rainbow S.p.A) is an Italian animation studio that is best known for producing the animated
Winx Club series. They also have produced other animated series such as
Tommy and Oscar,
Monster Allergy and
PopPixie and co-produced
Huntik and
Mia and Me. The CEO of Rainbow S.r.l. is
Iginio Straffi, who is also the creator of
Winx Club, as well as the creator and director of
Huntik. In February 2011,
Viacom purchased a 30% stake in Rainbow.