Sam Houser (born 1971) is an English American video game producer and developer. He is the co-founder and president of Rockstar Games and one of the creative driving forces behind the games in the Grand Theft Auto franchise, being producer since the third game. He is responsible for taking GTA into the 3D-environment era, creating realistic cities under fully 3D-engines and turning the series into huge profits during video gaming's sixth-generation era.