is a Japanese company that designs, licenses and produces products focusing on the
kawaii (cute) segment of
Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores in Japan. Sanrio's best-known character is
Hello Kitty (aka Kitty White), a little
anthropomorphic cat girl. With her red bow and no visible mouth except in most of the animations, she's one of the most successful marketing brands in the world.