Simón Brand (born July 28, 1970) is a Colombian film director. Brand has directed more than 200 T.V. commercials for companies such as Coca-Cola, Coors Light, AT&T, Apple Inc., BMW, and many more. He has also directed a number of music videos, for artists such as Thalia, Juanes, Shakira, Alejandro Fernández, Enrique Iglesias and Ricky Martin, but more recently has started directing films, starting with Unknown in 2006. In Colombia, his film Paraiso Travel had the highest attendance for a Colombian film in 2008 with 888,409 viewers. He currently resides in Los Angeles, California, with his wife , a famous Colombian model and T.V. host, along with their two kids.