Special K is a lightly toasted
breakfast cereal manufactured by the
Kellogg Company. The cereal was introduced to the
United States in 1955. It is made primarily from
rice and
wheat. Special K is marketed primarily as a
low-fat cereal that can be eaten to help one
lose weight. The cereal frequently has give-away offers for various health and fitness products or contains dieting information on the back of the box. It is also generally targeted at adults, rather than children.