This article is about the brand. For information about the brand owner, see British Olympic Association. For information about the team that uses the brand, see Great Britain at the Olympics. For information about the team at the most recent games, see Great Britain at the 2012 Summer Olympics

Team GB is the brand name used since 1999 by the British Olympic Association (BOA) for their Great Britain and Northern Ireland Olympic team. The brand was developed after the 1996 Summer Olympics and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. It forms part of a marketing strategy, where its brevity is seen as beneficial. The brand is seen as controversial by some for focusing on Great Britain, at the expense of Northern Ireland, with critics suggesting it be changed to Team UK, something the BOA has so far rejected.