The
bias blind spot is the
cognitive bias of recognizing the impact of biases on the judgement of others, while failing to see the impact of biases on one's own judgement. The term was created by Emily Pronin, a social psychologist from
Princeton University's
Department of Psychology, with colleagues Daniel Lin and
Lee Ross. The bias blind spot is named after the visual
blind spot. Most people appear to exhibit the bias blind spot. In a sample of more than 600 residents of the United States, more than 85 elieved they were less biased than the average American. Only one participant believed that he or she was more biased than the average American. People do vary with regard to the extent they commit the bias blind spot. It appears to be a stable individual difference that is measurable (for a scale, see Scopelliti, Morewedge, McCormick, Min, LeBrecht, & Kassam, 2015).