42 Entertainment is an
American company based in
Burbank which specializes in creating and producing
alternate reality games (ARGs). The company was founded in 2003 as an independently owned, creative content and interactive agency under the name
4orty 2wo Entertainment. The company started with a nine-person management team and was originally based in Emeryville, California. It produces
alternate reality games, including campaigns for Xbox and PS3 titles, the movie
The Dark Knight, and the
Nine Inch Nails Year Zero album.