Al Cleveland (born Alfred W. Cleveland, March 11, 1930 – August 14, 1996) was an American songwriter for the Motown label. Among his most popular co-compositions are 1967's "I Second That Emotion" and 1969's "Baby, Baby Don't Cry" performed by Smokey Robinson & the Miracles and 1971's "What's Going On" performed by Marvin Gaye.