The British Champions Series is a series of 35 top British flat races, which culminates in a day-long festival of championship races, known as British Champions Day. It was inaugurated in the 2011 season to draw together some of Britain's key flat races into a meaningful championship, with the hope of generating coverage and stimulating interest among the more casual sports fan. It was believed to have achieved its aims based on an increase of 7% attendance at the race days that were part of the 2011 series, as opposed to a 3.9% increase in attendances across the season's race programme as a whole.