Campbell River (Kwak'wala: Wiwek̓a̱m) is a coastal city in British Columbia on the east coast of Vancouver Island at the south end of Discovery Passage, which lies along the important coastal Inside Passage shipping route. Campbell River claims a population (2011 census) of 31,186 and has long been touted as "the Salmon Capital of the World". Campbell River and Region is in close proximity to the neighboring communities of Quadra and the Discovery Islands, Sayward, Oyster River, Gold River, Tahsis and Zeballos.