Cross Movement Records is an American-based Christian hip hop record label, founded by and based on the Christian hip hop group, The Cross Movement. CMR, founded in 1997, had an agreement with BEC Recordings. In 2005 they made a license agreement with Reach Records' Lecrae. CMR are to release his first three solo albums. Hence solidifying the label's span of music being Da' T.R.U.T.H. & the Cross Movement for the East Coast, Midwest with the artists FLAME and J.R.. In 2006 a new imprint was made, Issachar Recordings, this will release albums with different musical styles than hip hop. Issachar Media will also house Issachar Digital and Issachar Publishing. The first album of the label is Michelle Bonilla's R&B album: "Phenomenal" (2006).