Major David John Croft OBE (7 September 1922 – 27 September 2011), born David John Andrew Sharland, was an English writer, producer and director. David Croft is particularly noted for producing and co-writing a string of popular BBC sitcoms with Jimmy Perry and Jeremy Lloyd including Dad's Army, Are You Being Served?, It Ain't Half Hot Mum, Hi-de-Hi! and 'Allo 'Allo!.