David Lucas (born David Helfman April 21, 1937) is an American rock and roll composer, singer, and music producer. He has written a number of well-known commercial jingles, such as AT&T's "Reach Out and Touch Someone." In 1981, he received a Clio Award for composing the music to Pepsi's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as Blue Öyster Cult. On the 1976 Blue Öyster Cult song "Don't Fear the Reaper" which he co-produced, Lucas sang backup vocals and came up with the idea for using a cowbell, which became a catchphrase in 2000 when it was parodied by Christopher Walken in the "More cowbell" skit on Saturday Night Live. In June 2011, Lucas was inducted into Buffalo's Music Hall of Fame.