Donruss, currently known as Panini America and owned by
Panini Group, manufactures
sports cards. The company started in the 1950s, producing
confectionery, evolved into Donruss and started producing
trading cards. During the 1960s and 1970s Donruss produced entertainment-themed trading cards. Its first sports theme cards were produced in 1965, when it created a series of racing cards sponsored by
Hot Rod Magazine.