Electric is the third album by The Cult. Released in 1987, the album marked a deliberate stylistic change in the band's sound from gothic rock to more traditional hard rock. Rick Rubin, the producer on Electric, had been specifically hired to remake the band's sound in an effort to capitalize on the popularity of hard rock and heavy metal in the 1980s. The album was featured in the book 1001 Albums You Must Hear Before You Die.