If You're Reading This It's Too Late is the fourth mixtape by Canadian recording artist Drake. It was released through the iTunes Store without prior announcement on February 13, 2015, by Cash Money Records. The physical edition of the project was released by Cash Money as well as OVO Sound and Republic Records. There was a debate whether this project is a mixtape or a studio album, as it was released commercially through his record label, while Drake himself referred to the project as a mixtape.