John Elkington is an author, advisor and serial entrepreneur, perhaps best known for coining such terms as environmental excellence, green growth, green consumer, the triple bottom line and People, Planet & Profit (or Prosperity). He is described as a world authority on corporate responsibility and sustainable development. He is currently a Founding Partner and Chairman & Chief Pollinator at Volans] a future-focused business working at the intersection between the worlds of sustainability, entrepreneurship and innovation. He is also co-founder of SustainAbility]ref> (1987, where he is now Honorary Chairman) and of Environmental Data Services](ENDS, 1978).