Karen Christine Sortito (September 8, 1961 – December 13, 2010) was a specialist in brand enhancement and
product placement. Sortito was a pioneer in product tie-ins in movies. An example of one of the first product tie-ins was in the movie
E.T. In the story, the stranded alien character, E.T. was lured out of hiding with a trail of Reese’s Pieces.