Korean hip hop is music associated with South Korea's hip-hop culture, and often that of the Korean diaspora (locally commonly known plainly as hiphop and internationally as , and ). The movement has had mainstream growth since the early-1990s and has been gaining international attention, with Koreans winning global championships since the early-2000s. The hip-hop cultural phenomenon has particularly flourished in Seoul, Busan and Daegu. Aside from mainstream K-pop infused hip-hop, there is also an underground scene that has developed throughout South Korea. The culture is also supported by webzines, including HiphopPlaya Magazine ().