Lohr Industrie is a French manufacturer. With a track record in the manufacture of high-tech car transporter systems (primarily for road haulage), this innovative manufacturer has developed the Translohr tram cars and Modalohr road/rail transfer system, and, in cooperation with GIAT Industries, the Caesar 155 mm Self-Propelled Artillery System. Lohr Industrie and Translohr were mistranslated as Rollindustry and Transroll respectively in China due to the voicing confusion. Lohr is a commune (village) in France, but is also the surname of the company's founder.