Viacom International Media Networks Asia, ex MTV Networks Asia Pacific comprises three distinctly branded television channels, MTV, Nickelodeon and VH1 in the Asia Pacific region reaching more than 300 million households. Since its inception in 1 January 1994, MTV Networks Asia Pacific has been providing localized channels for young audiences across Asia and Australia. Initially established as two MTV channels (MTV Asia and MTV Mandarin), MTV Networks businesses have crossed the continent and every delivery platform by catering to audiences with localized programming in eight different languages across ten MTV channels, eight Nickelodeon channels, four VH1 channels and numerous branded programming blocks across the Asia-Pacific region. The company’s localization initiatives were pioneering and its rapid growth in Asia significantly contributed to MTV becoming the world’s largest television network.