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New Labour
New Labour
refers to a
period in the history
of the
British Labour Party
from the mid-1990s to the early 2000s, under leaders
Tony Blair
and
Gordon Brown
. The name dates from a conference slogan first used by the party in 1994 which was later seen in a draft
manifesto
published in 1996, called
New Labour, New Life For Britain
. It was presented as the brand of a newly reformed party that had altered
Clause IV
and endorsed
market economics
. The branding was extensively used while the party was in government, between 1997 and 2010. New Labour won
landslide election
victories in 1997 and 2001, and won again in 2005. In 2007, Blair resigned as the party's leader and was succeeded by Gordon Brown. Labour did not win the
2010 general election
, which resulted in a
hung parliament
and led to the creation of a
Conservative
–
Liberal Democrat
coalition government
; Gordon Brown resigned as Prime Minister, and as Labour leader shortly thereafter. He was succeeded by
Ed Miliband
after that year's
leadership election
.
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