Newport Center is a business, shopping, and entertainment district located on a high bluff overlooking Newport Harbor in Newport Beach, California. Newport Center is also famously dubbed "Fashion Island" amongst locals. It was created in the early 1960s as part of William Pereira's master plan for the Irvine Ranch. Newport Center was created as the unofficial "downtown" of the Irvine Ranch, which at the time extended all the way down to Pacific Coast Highway.