Novi Pazar (, "new marketplace") is a town in
Shumen Province, northeastern
Bulgaria, located in a hollow between the Shumen,
Ludogorie and
Provadiya plateaus, on the banks of the Kriva Reka ("twisting river"). It is the administrative centre of the homonymous
Novi Pazar Municipality. As of December 2009, the town has a population of 12,673 inhabitants.