Now That's What I Call Music! (1983–present) (often shortened to Now!) is a series of various artists compilation albums released in the United Kingdom and Ireland by EMI (as EMI TV/Virgin Records/Universal/Sony Music). Spinoff series were later introduced in South Africa (1984) and many other countries worldwide, including the United States in 1998, and expanding into Asia in 1995. Since its launch in the UK in 1983, the series has sold over 100 million albums worldwide.