In Greek mythology, Pheme ( ; Greek: , Roman equivalent: Fama) was the personification of fame and renown, her favour being notability, her wrath being scandalous rumors. She was a daughter either of Gaia or of Elpis (Hope), was described as "she who initiates and furthers communication" and had an altar at Athens. A tremendous gossip, Pheme was said to have pried into the affairs of mortals and gods, then repeated what she learned, starting off at first with just a dull whisper, but repeating it louder each time, until everyone knew. In art, she was usually depicted with wings and a trumpet.