The Prince is the name given to a group of fictional characters who act as the main protagonists of the Prince of Persia franchise, developed and published by Ubisoft. There have been several distinct Prince characters, all sharing general traits. The most prominent version was first featured in the 2003 game Prince of Persia: The Sands of Time, who has featured in a large number of games set within the first game's continuity. In the 2008 reboot, the Prince is not from a royal family, but was planned to earn his title during the course of his journey. In the film adaptation of The Sands of Time, the prince is called Dastan.