Skagen Denmark is the name given to a brand, initially of watches produced by
Skagen Designs Ltd. (currently a subsidiary of
Fossil), that has grown into being a wider
American contemporary accessories brand based on Danish design. As of spring 2015, its product lines include its signature founding line of
watches, and further lines of
handbags,
jewelry, and other durable personal goods. Named for
Skagen, a
Jutland peninsula and
Denmark's northernmost town,
Skagen Designs Ltd.'s stated corporate aim was to present honest, simple, purposeful designs and thus share Danish ideals globally.
Skagen Designs Ltd. was purchased in 2012 by
Fossil, for stock and cash in transaction totaling approximately
US $237M, and it continues to operate as a
wholly owned subsidiary under its parent, continuing the traditional brand name
Skagen Denmark. Starting first in New York, then in
Lake Tahoe and
Reno, Nevada,
Skagen Designs Ltd. operations are currently overseen from
Richardson, Texas, near
Dallas, in the United States.