UKTV Bright Ideas was a digital
television channel broadcast in the
United Kingdom, which was part of the
UKTV family of channels. The channel broadcast a variety of programmes, often originally aired on
UKTV Style,
UKTV Food and
UKTV Gardens, and are thus mainly cookery, DIY and gardening. However, in January 2005, it began showing programmes branded by UKTV Sport, presumably to increase potential audience figures by extending the programme to
Freeview viewers.