Rotogravure (
roto or
gravure for short) is a type of
intaglio printing process, which involves
engraving the image onto an image carrier. In gravure printing, the image is engraved onto a
cylinder because, like
offset printing and
flexography, it uses a
rotary printing press. Once a staple of newspaper photo features, the rotogravure process is still used for commercial printing of magazines, postcards, and corrugated (cardboard) and other product packaging.