Illusory correlation is the phenomenon of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists. A common example of this phenomenon is the formation of a false association between membership in a statistical minority group (e.g., African-Americans) and a rare, typically negative, behavior (e.g., drug abuse). This false association is formed because rare or novel occurrences are more salient and therefore tend to capture one's attention. This is one way stereotypes form and endure. found that stereotypes can lead people to expect certain groups and traits to fit together, and then to overestimate the frequency with which these correlations actually occur.