Alfred E. Neuman is the fictitious
mascot and cover boy of
Mad, an American humor magazine. The face had drifted through U.S.
pictography for decades before being claimed by
Mad editor
Harvey Kurtzman, and later named by the magazine's second editor
Al Feldstein. He appeared occasionally in the early seasons of
MADtv during sketches and interstitials and briefly appeared in the animated TV series
Mad.