In countries outside of the United States,
Americanization or
Americanisation is the influence American culture has on the culture of other countries, such as their
popular culture, media, cuisine, technology, business practices, or political techniques. The term has been used since at least 1907. While not necessarily a hostile term, it is most often used by critics in the target country worried about the tendency. Americanization has become more prevalent since the
collapse of the Soviet Union in 1989-91, and especially since the advent of widespread
high speed Internet use starting in the mid-2000s. In Europe, in recent years there is growing concern about Americanization through
Google,
Facebook,
Twitter,
Apple Inc. and
Uber, among many other Internet-oriented corporations based in the U.S. European governments have increasingly expressed concern regarding privacy issues, as well as antitrust and taxation issues regarding the new American giants. The
Wall Street Journal in 2015 reported "deep concerns in Europe’s highest policy circles about the power of U.S. technology companies."