Badoo is a dating-focused
social networking service, founded in 2006 and headquarters in
Soho,
London. The site operates in 180 countries and is most popular in Latin America, Spain, Italy and France. Badoo ranks as the 281st most popular website in the world, according to
Alexa Internet as of April 2014. The site operates on a
freemium model. To gain extra features, a user can pay a fee or allow Badoo to email all his/her friends.