Be Unlimited

Be Unlimited (also traded as Be There or simply BE and latterly known legally as Sky Home Communications Limited) was an Internet service provider in the United Kingdom between 2004 and 2014. Initially founded as an independent company by Boris Ivanovic and Dana Tobak in 2005, it was bought by Spanish group Telefónica Europe in 2006 before being sold on to BSkyB in March 2013 in an agreement which saw BSkyB buy the fixed telephone line and broadband business of Telefónica Europe which at the time traded under the O2 and BE brands. The deal saw BSkyB agree to pay £180 million initially, followed by a further £20 million after all customers had been transferred to Sky's existing business. The sale was subject to regulatory approval in April 2013, and was subsequently approved by the Office of Fair Trading on 16 May 2013.