Benetton Group S.r.l. (correct ; often mispronounced or ) is a global fashion
brand, based in
Ponzano Veneto,
Italy. The name comes from the
Benetton family who founded the company in 1965. Benetton has a network of about 6,000 stores in the main international markets. The stores generate a total turnover of 1.6 billion euros (2013).