Bernarr Macfadden

Bernarr Macfadden (August 16, 1868 – October 12, 1955) was an influential American proponent of physical culture, a combination of bodybuilding with nutritional and health theories. He also founded the long-running magazine publishing company Macfadden Publications. He was the predecessor of Charles Atlas and Jack Lalanne, and has been credited with beginning the culture of health and fitness in the United States.