Bluff is a town and
seaport in the
Southland region, on the southern coast of the
South Island of
New Zealand. It is the southern-most town in New Zealand (excluding
Oban) and, despite
Slope Point and
Stewart Island being further to the south, is colloquially used to refer to the southern extremity of the country (particularly in the phrase "from
Cape Reinga to The Bluff"). According to the 2006 census, the usually resident population was 1,850, a decrease of 85 since 2001.