The Center for Consumer Freedom (CCF), formerly the Guest Choice Network, is an American non-profit entity founded by Richard Berman that lobbies on behalf of the fast food, meat, alcohol and tobacco industries. It describes itself as "dedicated to protecting consumer choices and promoting common sense." Experts on non-profit law have questioned the validity of CCF's non-profit status in the Chronicle of Philanthropy and other publications, while commentators from Rachel Maddow to Michael Pollan have treated the group as an entity that specializes in astroturfing.