Costa Blanca (, , literally in English "White Coast") refers to over of
Mediterranean coastline in the
Alicante province of Spain. It describes the shoreline on the southeastern coast of Spain. The name "Costa Blanca" was devised as a promotional name used by
BEA when they launched their air service (for £38.16s.-) between
London and
Valencia in 1957. It has a well-developed tourism industry and is a popular destination for British and German tourists. It extends from the town of
Dénia in the north, beyond which lies the
Costa del Azahar (or Costa dels Tarongers), to
Pilar de la Horadada in the south, beyond which lies the
Costa Cálida.