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David Lucas (composer)
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David Lucas (composer)
David Lucas
(born
David Helfman
April 21, 1937) is an American
rock and roll
composer
,
singer
, and
music producer
. He has written a number of well-known commercial
jingles
, such as
AT&T
's "
Reach Out and Touch Someone
." In 1981, he received a
Clio Award
for composing the music to
Pepsi
's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as
Blue Öyster Cult
. On the 1976 Blue Öyster Cult song "
Don't Fear the Reaper
" which he co-produced, Lucas sang backup vocals and came up with the idea for using a
cowbell
, which became a catchphrase in 2000 when it was parodied by
Christopher Walken
in the "
More cowbell
" skit on
Saturday Night Live
. In June 2011, Lucas was inducted into Buffalo's Music Hall of Fame.
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