Distributed Presence is a
digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and
microsites, paid media,
search engine optimization and
search engine marketing,
blogging,
social media, social influence programs, web content syndication and distribution,
widgets,
gadgets,
word-of-mouth and
viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.