Earnest Elmo Calkins

Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He co-founded the influential Calkins and Holden advertising agency. He has been called the "Dean of Advertising Men". His work was recognized with many awards during his lifetime and was called the "Dean of Advertising Men" and "arguably the single most important figure in early twentieth century graphic design."